How many times have you checked the mail today? Are you waiting on a holiday package? Did you spend more shipping a gift across the country than you did on the gift? While you are anxiously watching for the last of your holiday packages to arrive have you wondered Why can’t they just get here FASTER?
Well, they can, at least, if Amazon has their way. Amazon is currently in development stages of a new program that they are calling Amazon Prime Air. Using drone octocopters Amazon would aim to deliver to your doorstep within 30 minutes of your order being placed. Watch this short video if you can’t imagine what that could look like.
Simple, right? What could be wrong with the option to have your items delivered almost immediately? No more waiting on that last item. You could order it in the morning while you made coffee and have it delivered and wrapped and ready to go before you were finished with your shower. So, what could be wrong with this?
Critics have made the obvious complaint. In order for Amazon Prime Air to work out Amazon will need to have fulfillment centers everywhere. Everywhere. What I envision is that, once we all become dual citizens of the United States and the Republic of Amazonia (with Jeff Bezos as our Supreme Leader), and Amazon gains the power of eminent domain, the company will be able to demolish, say, every 50th home in every neighborhood (hopefully the ugliest house owned by that family nobody likes) and replace it with a mini-warehouse stocked with colorful iPhone cases, boxes of Huggies, pints of Ben & Jerry’s, what have you. Simon Dumenco, of AdAge.com makes an important point.
But what if you started to salivate at the idea of getting your deliveries immediately? You’re in luck if you live in one of these metropolitan cities: New York, Dallas, Chicago or San Francisco. Ebay Now! What is Ebay Now? You log in to your area and if you are in their (limited) delivery area you can choose from a group of participating retailers. Ebay Now’s slogan Local products from local stores, hand-delivered to you in about an hour for just $5 per order! gives you a warm and fuzzy feeling like you are supporting your local economy (and I suppose they might have some mom and pop stores signed up) but the majority of the local stores are national big-box retailers like Office Depot, GNC, Target, Babies R Us and Best Buy and Macy’s. The idea is simple. You place your order and an Ebay Now employee goes to the store and picks up your item and delivers it to you – $25 minimum and a $5 delivery fee.
What do you think? Would you be willing to pay a premium for quick delivery? Or do you think that delivery in under an hour is feeding the beast that is our current culture of immediate gratification?